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“Cultural aspects such as food, way of living, sense of humour, Bollywood films, etc make them like each other.” Scope for Indian startups in Netherlands He further talked about how people from India love living in the Netherlands and vice versa. These shared agendas are great for our partnership,” Marten said. Both countries are committed to solving societal challenges and are looking for ways to improve our lifestyle, consumption patterns, working styles, etc. “The Dutch and Indian people are both very business-oriented and are looking for innovative ways to tackle business challenges… They can learn from each other in those aspects. He cited the example of Chennai, where the Netherlands is working closely with the local municipality, private companies, and technology institutions to store and clean water during the rainy season so that the same water could be used when there are months of scarcity.Īmbassador Marten van den Berg highlights why the Netherlands and India must work together on startups Shared love for innovation, business, and Bollywood The diplomat added that the two countries were working on “new varieties of crops and experimenting with new production techniques” that consume less water to counter India’s water deficit.
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We are working with the private sector to counter these challenges.” “The Netherlands and India are agricultural superpowers but we do have to change our way of producing food… we need to adopt sustainable and climate-friendly practices,” Marten said. There are issues we face in healthcare and climate change. Highlighting why it was important for both countries to work in tandem, Marten van den Berg said, “India and the Netherlands have huge challenges in the agriculture sector and water conservation, and these challenges are interconnected. India and the Netherlands have been partners for over a decade, trying to find ways to adopt smart agricultural and water safety solutions, innovating medical devices for affordable health, and researching big data-driven solutions and smart energy grids.Īt TechSparks 2021, YourStory's flagship event and India’s largest and most influential tech-entrepreneurship conference, a fireside chat titled ‘The secret to growing and succeeding together’ saw Marten van den Berg, Ambassador, Netherlands to India, Nepal, and Bhutan Bart de Jong, Consul General, Kingdom of the Netherlands, Mumbai and Gert Heijkoop, Consul General, Kingdom of the Netherlands, Bangalore come together to discuss innovations that the two countries are jointly working on and the future of this partnership.